FeaturedFord Talladega

Back on the Auction Block at BJ

The trials and tribulations of selling a beloved car are difficult to understand and withstand. Here is one more such episode. Most of us know Jon Woods and his (former) blue Talladega. Well, that car is back on the auction block again at BJ. This time it is in Reno. Most of us had a real sick feeling in our stomachs when we saw it sell earlier this year at a BJ auction in Florida. In our minds it did not bring a worthy price and had to be a crushing blow to Jon.

Here is the link to the next time that same car will be up for sale on August 2nd: Ford Talladega For Sale. The images below are of Jon’t former car as advertised by Barrett Jackson for the Reno Auction.

JohnWoods2 (Medium)

JohnWoods3 (Medium)

This car sold for $44,000, including buyer’s premium, at Palm Beach earlier this year. If you are a Team Member you can track our list of cars for sale and sold since this site was established by clicking here.

By comparison, a similar but far less correct Talladega sold at Barrett Jackson Scottsdale earlier this year for $110,000, including buyer’s premium. Here are some images of that car.

Sold for $110,000.
Sold for $110,000.

 For beginners note the incorrect wheels, wheel well lip moldings, Cobra emblem on fender and NASCAR style gas cap added to rear quarter panel. In the picture below you can also see the incorrect exhaust tips.

110000Dega2 (Medium)

What does the Hagerty Valuation tool have to say about the Talladega? Look at the graph below.

July 2014
July 2014

This is the most recent information they have reported. Note how the values of the Talladega began to slowly increase starting around April of 2013, continued a slow upward curve and then took a substantial jump in April of 2014. Is now the time to buy a Talladega or Spoiler II? YES, in my humble opinion.


Some of my first and strongest memories from my childhood relate to cars. I still remember when things happened based on what car I was driving at the time. I grew up and lived in Iowa for nearly 40 years before moving to Southern California and now live in Tennessee. I was a Corvette fanatic for years but then re-discovered vintage American Muscle. My wife, Katrina, and I decided we wanted to focus on unique and rare muscle cars. After a lot of research we fell in love with the Ford Blue Oval Aero Cars. These were only built in 1969 and and aerodynamics became an important part of winning races. The only purpose of these limited production cars was to win NASCAR races using the Boss 429 and 427 power plants complimented with a special, wind cheating, aerodynamic body. The Ford Talladega and Mercury Cyclone Spoiler II are terrific and historic cars. This site is devoted to these car and their owners past and present. We provide an Online Registry for recording the long term history and ownership of every remaining Talladega, Spoiler and Spoiler II.

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  1. I do not think Jon’s former Talladega will bring more money at Reno for the Buyer/Seller could be wrong . from what I have seen in the past prices on Muscle cars at Reno are less than at Scottsdale …Never know ……. What about the one on e-bay for 8 K ……???

    1. I also think Scottsdale would bring more than Reno but Jon’s car sold at Palm Beach not Scottsdale. The buyers at Reno are all Muscle Car and Hot Rod folks up there for Hot Summer Nights event. I think it will do better but the one reservation I have is that it will be selling very early on Saturday which is not a prime time.

  2. I was not saying the car sold at Scottsdale…I think for the money Scottsdale would be the place to take it for a flip to make a few dollars.. or even Mecum Indy brings a lot of high end Muscle Car buyers . Years ago my buddy and I made it out to the Hot August nights event You our 100% right as to the amount of Hot Rods plus all the over sea’s made sport cars…..may-be it will bring the dollars Jon should have got for all the work he put into it. Thing is TV shows like Hot Rods by Boyd … Over Hauled…and Grave Yard Cars to name a few have showed the in and outs and what makes a car or even a truck right as well as what really to look for, Gaps, Panel Fit, ect..for the man or woman writing the check….and if it is not right the dollar amount goes down..Only time will tell !

    1. Well put Rick. As with any auction it will depend on who’s in the room. I don’t have a lot of experience with the Barrett Jackson auctions, but someone I know from Florida took a ’66 T-Bird to one of them and ended up taking a bath on it (and it was pretty nice, low #2 car).

      I hope Jon’s old car brings good money because the quality of the restoration is so high. The last few T’s to cross the auction block didn’t bring big money and the last few on eBay (excluding the very rusty one there now) never met reserve and weren’t bad. I think the market is still fickle with our cars due to low exposure and a general lack of knowledge. Richard is right, still a good time to buy!

  3. Well I guess Jon’s former T made a little profit for the seller, first auction got what $44,000 and today it sold for $48,950. After seller’s fee’s, getting the car to auction, I guess a profit was made…..I still think Scottsdale would have been the place to sell her….or Mecum…Indy

  4. Jon’s old car hammered at $44,500 today. If you watched it on Fox Sports, the announcers did a better job (than last time) of describing the rarity of the car and the special features (although I think they got the part about the front bumper wrong). I thought the car would sell at 32K for a minute as the bidding stalled for what seemed like a long time. The auctioneer kept things going though and soon enough it was over 40K.

    For better or for worse my guess is that the buyer from April who flipped it didn’t make a profit. Take out shipping, buyer premium and now seller commission and they probably came up short. Hopefully we’ll see the new owner here on the Registry soon as Jon’s car is still a great deal.

  5. I think what Mark was saying is that the guy who bought it from me paid the 10% or 4,000.00 @ PB.Then transportation to his home and transport to Reno.Plus the only thing that I saw that he changed was he went from a textured hood to a semi gloss black hood.We can take that cost into consideration.

  6. Entry fee, sellers fee,Hotel.I think that he lost 8-10k.Please do not get me wrong,I want to see the cars and the hobby go to the moon,but not really at my expense.If you guys understand what I am saying.I put soo much blood and sweat into it that I dont want to see someone else reap the benefits of my hard work.

  7. Jon,

    All I was saying is the car sold at Palm Beach for 40 K plus the Premium making the total paid by buyer 44,000 .
    Mark stated the car “Hammered” @ Reno @ $44,500 now you add the Premium and you get a total of $48,950 as stated “sold price ” by Barrett-Jackson . that is a small profit of 4,950 dollars……Granted costs come out of that for sure…. one thing at a Mustang show I was at A man was looking at a Mach I with correct black on hood and he said “they must have run out of thinner when painting that…” people just do not know. Sorry if my answer was mistaken !

  8. Jon,
    My name is Brian Sundberg and I purchased the Talladega at the Reno auction that was previously sold in Palm Beach. I would like to get more history on the car from you as well as ask a few questions. I also have some interesting information regarding the Palm Beach auction where you sold the car. Thank you! My cell is 209-481-3607 or email bsundberg@progressivedairysolutions.com.

  9. I was able to speak to the new owner today,Brian Sundberg.He told me something that I found to be rather interesting.The guy who was the high bidder in Florida,could not financially complete the deal.He said that when he went to pay for the car,the name on the title was BARRETT JACKSON.I thought that was odd.That would explain the fact that they spent SOO much time on the car,trying to get every dollar that they could.More so than if a run off the mill seller was selling it.One thing for sure.They did not pay the 10% buyer premium.Regardless Brian sounds like a great guy and his kids really love the car.I am glad that it went to a car guy.

  10. That’s cool. I thought the same thing (why did they spend so much time – on air at that – at this auction when they didn’t spend 45 seconds talking about it at Palm Beach?). I was also pleased to see the buyer (now we know it’s Brian) looked to be a family man and car guy, not strictly an investor/re-seller. Hopefully we’ll hear more from Brian in the coming months and get to enjoy that wonderful blue T at future events!

  11. I now own the car that sold at BJ for $110,000, I was the buyer at Mecum Kissimmee 2024. Does anyone know the how, when and why of the modifications such as the fuel filler moving to the left fender ? It’s a great car, runs and drives very well. I’ve already won an award at a muscle car show for it. Just want to learn some more history about it.

    1. Congratulations. If you are a Team Member you can go to the Registry and see if it is Registered and previous owner will be listed. If you are not a Team Member contact me and I will see if I have any info I can give you.

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