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$110,000 Talladega SOLD at Barrett Jackson



At various times on this site we have discussed the relatively low sale’s prices of the ultra rare Ford Talladega and Mercury Cyclone Spoiler/Spoiler II cars. There have been no shortage of theories and hypothesis. Now we have a slightly different issue to discuss. A nice but modified Talladega just sold for $110,000 (includes buyer’s premium) at the 2014 Scottsdale Barrett Jackson Auction. This car is listed in our Registry. This Talladega has a modified NASCAR style gas filler, incorrect color on wheels, wheel well lip moldings, Cobra emblems and, according to those at the auction, was not clean under the hood.

It was only a couple of years ago that the fabulous red Banjo Matthews prototype that Jason and Clarence Thompson restored sold for only slightly more. Talladegas similar to the one that sold Tuesday night would have been lucky to bring $35,000 at that time. Recent similar examples on eBay have been in the $30,000 to $40,000 price range.

Banjo Matthew Talladega
Banjo Matthew Talladega

Is this the long expected rise in Talladega prices? Does the market want modified cars rather than originals? Or, was this the result of at least two bidders who had too many free beverages from the open bar?

Tell us what you think below in the Comments box.




Some of my first and strongest memories from my childhood relate to cars. I still remember when things happened based on what car I was driving at the time. I grew up and lived in Iowa for nearly 40 years before moving to Southern California and now live in Tennessee. I was a Corvette fanatic for years but then re-discovered vintage American Muscle. My wife, Katrina, and I decided we wanted to focus on unique and rare muscle cars. After a lot of research we fell in love with the Ford Blue Oval Aero Cars. These were only built in 1969 and and aerodynamics became an important part of winning races. The only purpose of these limited production cars was to win NASCAR races using the Boss 429 and 427 power plants complimented with a special, wind cheating, aerodynamic body. The Ford Talladega and Mercury Cyclone Spoiler II are terrific and historic cars. This site is devoted to these car and their owners past and present. We provide an Online Registry for recording the long term history and ownership of every remaining Talladega, Spoiler and Spoiler II.

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  1. $110,000 for that car? Good for them.It has to be said that whoever bought that car was prepared to spend whatever it took to get it.There are people out in the world that have a tremendous amount of money.Something catches the eye and it’s bought for the price it takes to get it. Barrett-Jackson? A lot of high-rollers go there to see and be seen and they have money falling out of their pocket. Will this sale raise the tide for our cars? Maybe a little bit, but only for those that simply have all the money in the world.

  2. Richard,
    The wheels are Ford Factory wheels with the chrome inserts.
    Yes they did not come on the Talladega when it was delivered from Atlanta, but they are color keyed insert wheels & could have been dealer installed {I know thats a strech!!!}
    The comment that was most profound to me is that Mike Joy said “Thats right on the money for this rare car”!!!

  3. I think that people (auto enthusiasts from outside our little circle) are just now realizing that these cars even exist, and just how rare and significant they truly are. I have had several inquiries in the past few months from MOPAR and other auto enthusiasts that have been doing a little research and are wanting to get into the ranks of Talladega / Spoiler II ownership. Most are looking for a car to “fix up” that won’t require major body work or engine work. This car is pretty close to fitting that particular description. That being said, if the buyer/bidders were truly looking for a “fixer upper” this car was a bit pricey. However, if they truly like the car, as it is, I think that may be more of a barometer of where the prices for these cars are headed very quickly.

    Currently, there is a barn find project car on E-bay that has been bid to just short of $20,000 with about a day and a half to go. This car will need everything: body work, engine work, interior, etc. It will not be a quick, or easy car to restore. This car does not run, nor is it even close to being drivable. It is a project car and it will bring at least what a condition 4 car did only a few months ago. I find that pretty significant, especially when coupled with this sale at Barrett-Jackson. (I think the total price will also include a buyer’s premium for the auction expenses – is that correct?) To have a BJ expert proclaim that the price was dead on makes me think that we may already be seeing a new norm for these cars. However, we will just have to wait and see.

  4. I think it is an important sale (to say the least) but as a single data point it does not in itself a trend make. There are certainly a lot of variables that differ between a live auction, and on-line auction and a private sale. The excitement of Barrett Jackson and the right two bidders (or more?) in the room are certainly a variable not seen in the other sale formats.

    This car (in the registry: 201011) is certainly a head turner and in excellent condition despite a few deviations from stock and an engine bay that could use a little TLC. I think the litmus test will come at Mecum on Jan. 25th when they have a Maroon T scheduled to cross the block around noon (also in the registry). If that car pulls similar money we may in fact be seeing a shift in the market for these cars. We’ve probably known them for years as the “undiscovered country” of muscle cars and maybe the rest of the collector car community is catching on?

  5. One more note about the car. While the body looked to be fairly straight. The paint was not in good shape and there were numerous areas of rust bubbles evident.

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