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Values of Ford Talladegas and Sold Cars


This is the fully restored, Condition 2 Talladega that was on eBay and bid to $28,763 and did not meet reserve.

In my opinion this is likely a better car and certainly more authentic than the one that sold at the BJ Auction for $55,000.

In the November/December Issue of the Keith Martin AmericanCarCollector.com magazine they stated; “The market for Talladegas has broadened beyond hardcore Ford fans, and now almost everyone wants one to fill out their collection”! At the September 2012 Worldwide Auctioneers, Auburn, IN a nice white Talladega brought $44,000. The VIN is 9A46Q192001 with an Odo of 62,465 miles. It had a Marti Report and 4 original build sheets and listed as a condition 2 car. Hood pin holes were in the hood but no pins and the car is described as having light pitting in some trim, new paint but older chrome.

Recently there have been a number of other Ford Talladega and Mercury cars showing up for sale ranging from full restorations to rusted parts cars. These have shown up on eBay, Craig’s list and other locations. We have tried to track as many as we can on our Sold and Selling page.



At Barrett Jackson Palm Beach this past weekend a Condition 3 (sellers description) Ford Talladega with incorrect hood pins, ram air and hood scoop sold for $55,000 with commission. This car is in our registry and previously sold on eBay for $35,000. It is pictured below. I have previously stated on this site that BJ and other auctions as well as Speed TV have done a horrible job of “working” and explaining the cars when they are up for sale. I now have to say that the folks at Barrett Jackson and Speed TV did an excellent job of covering this car. There were at least two short features on the car during the time leading up to the auction and Speed announcers went all the way in explain the car right down to the rocker panels and even mentioning its sister cars the Spoilers! Did the car bring good money because of this? We will most likely never know.

However, I will say that the guys at Mecum and Velocity sold the Spoilers as quick as they could and the coverage/on air descriptions were very weak. I think you will agree that the prices differences between the two auctions reflect that different efforts. It just goes to show the difference others can have in what your car sells for regardless of the effort that you put into it.

This is the Talladega that sold at Barrett Jackson for $55,000.

This is what Sports Car Digest  had to say about this Talladega sale. Unfortunately, they did not mention all the things that are obviously wrong with the car. Well, they did mention the Ram Air but did not tell the reader that it should not be on the car!

  • “Lot # 649 1969 Ford Torino Talladega Fastback; S/N 9A46Q206364; White, Matte Black hood/Black vinyl, cloth; Visually maintained, largely original, 3 condition; Hammered Sold at $50,000 plus commission of 10.00%; Final Price $55,000. No Reserve – 428/335hp Cobra Jet, automatic, P/S, P/B, GT wheels, trim rings, Radial T/A tires, 3.25 Traction-Lok, AM-FM, tach and gauges, Ram Air, bench seat – Decent older repaint with minor masking holidays. Presentable chrome, good upholstery and glass. Engine and underbody are aged and tired but orderly. Documented with two build sheets and Marti Report. A rare and mostly original car. – Conjured up at Ford to qualify the fastback body style for NASCAR, not many Torino Talladegas were built. Their swoopy, distinctive shape and big Cobra Jet engines make them extremely desirable, as this price indicates. The presentation is less than impressive, but neither does the car seem to have been mistreated and it makes a good impression. The price is somewhat generous, but not out of the realm of reason.”

This past weekend also saw a Cale Yarborough Spoiler and Dan Gurney Spoiler II go up for auction at the Mecum Houston event.

 This Spoiler II was for sale at the Mecum Houston Auction. It sold for a very disappointing $22,000 plus commission and was a No Reserve Auction.


Here is the Cale Yarborough Spoiler 428 CJ Ram Air that sold for a surprisingly low $26,000 at a No Reserve Mecum Auction. However, it did have some features that would make a knowledgeable bidder question its authenticity, See our Forum. (It has now been confirmed that this particular car is an imposter; it is a Color-Code car also known as a Pre-Spoiler dressed up like a Spoiler!)

This Talladega with little to no Talladega parts remaining was on eBay for $7,500. It was a no sale and has previously been for sale on eBay etc.

This very rusty condition Talladega without engine or transmission sold on eBay for $4,201!

The results are interesting and I would like to know what your opinions are and what do you think is in the future value of these cars.


We have also gone to a reliable collector car valuation source, Hagerty Insurance. They have provided a historical record of the values for the Talladega, Spoiler and Spoiler II over the past 19 years based on recorded sales. The complete article is available only to Team Members in our Resource pages. One very interesting point begins to emerge when you review the charts. First the prices have been going up for the Condition 1 and 2 cars, holding steady for Condition 3 cars and going down for Condition 4 cars. It appears that buyers are willing to pay more for a better car. It also appears they are becoming more and more aware of the value and benefit of a restored or good quality original car. Cars that need lots of work are going down in value as the cost of the restoration work and parts goes up.

By this report the value of a good condition 2 Talladega should be approximately $50,000 and a Condition 1 car at $65,000. Although a good number it remains considerably lower than what most of us believe it should be. At this level it makes the cost of total restorations very difficult to justify. However, it may also suggest that if you do restore a car it should be taken to a Condition 1 level and be worth approximately $65,000. The down side? You can’t ever drive a Condition 1 car!



I have no idea what you make out of all this. It seems to make little sense to me. However, I do have a couple of observations to make. The first is don’t ever try to sell your car to someone who doesn’t know the entire history of these cars. Second, don’t ever take it to a no reserve auction unless you know there will be more than one educated buyer in the room and each has the money to pay a fair price. Third, and final, don’t sell your car for less than it is worth to you. I know what these cars should be worth; I know what they mean to me; I know how much fun we have with them and I will never sell them for less than what they are worth to me. In other words you need to find a buyer who wants the car as bad as you do. The cars are very rare but so are the buyers because, even today, very few people really know the entire story. They do know what a Camaro and a Mustang are!


Some of my first and strongest memories from my childhood relate to cars. I still remember when things happened based on what car I was driving at the time. I grew up and lived in Iowa for nearly 40 years before moving to Southern California and now live in Tennessee. I was a Corvette fanatic for years but then re-discovered vintage American Muscle. My wife, Katrina, and I decided we wanted to focus on unique and rare muscle cars. After a lot of research we fell in love with the Ford Blue Oval Aero Cars. These were only built in 1969 and and aerodynamics became an important part of winning races. The only purpose of these limited production cars was to win NASCAR races using the Boss 429 and 427 power plants complimented with a special, wind cheating, aerodynamic body. The Ford Talladega and Mercury Cyclone Spoiler II are terrific and historic cars. This site is devoted to these car and their owners past and present. We provide an Online Registry for recording the long term history and ownership of every remaining Talladega, Spoiler and Spoiler II.

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One Comment

  1. Richard,
    I agree with your assesment. Yes there are several folks out there trying to get more notice to our special cars.
    This website is by far the best. I do believe that these cars are still very undervalued & that we will see them increase more over time. The gap between these cars & Mustangs is huge. I know we will never exceed the Mustang market, but it would sure be nice to get closer! We all know how special these cars are to us & I am in it for the love of these cars & not the money, but it would sure be nice to see our investment do a little better. Education is the key here, I encourage everyone to talk up our cars & this website. I would also like to put in a plug for the Fairlane Club of America. This group is willing to work with us to get these cars noticed too!
    If we want to get these cars marketed correctly WE will have to do it ourselves! keep up the great work, I really appreciate it!


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