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Help with 1969 Floor Mats

One purpose of this site is to help all of us better understand our rare and unique cars. Another is to locate missing parts that are needed for a restoration. As you know, we also encourage anyone who has a restoration tip to send in articles and photos for consideration. Today, I have a personal request for information that someone may be able to help me with.

Several years ago I purchased a 1969 Dan Gurney Spoiler SCJ that had a set of floor mats I had never seen before. They were very late 1960s and early 1970s in design. They were blue and featured a very time specific and popular paisley design. They also included a Ford logo and a silhouette of a GT40 embossed into the mats. I later came across a set of identical floor mats but in a red paisley design.

I am looking for any information on these. It appears they are a Ford Dealer item since they have the Ford logo and GT40 image. I would also like to know when they were produced and how rare they might be. They look perfect with my Gurney and Cale Yarborough Spoilers. I would actually like to purchase another set for another car. Did they do them in any other color? I would love to have a set for the Talladega but what color works with a white car and black interior?

If you have any info contact me at rfleener@comcast.net.

Here are some photos and brief descriptions.

This is what the full front floor mat for the driver side looks like. It is a clear rubberized material with a fabric paisley print on the back side.
This is the back side of the same mat.
This is a close up of the Ford logo on the face of the mat.


This is a close up of the Ford GT40 that is embossed on the mat!
This is the rear mat, it is in the same condition I found it. They are still with the car but the car has not yet been restored.
This is the back side of the blue mat. The cloth fabric has a heavy backing to protect it and preserve the print.
This is a close up of the blue Ford logo. This mat has not yet been cleaned or restored.
This is the blue GT40 on the floor mat.


Some of my first and strongest memories from my childhood relate to cars. I still remember when things happened based on what car I was driving at the time. I grew up and lived in Iowa for nearly 40 years before moving to Southern California and now live in Tennessee. I was a Corvette fanatic for years but then re-discovered vintage American Muscle. My wife, Katrina, and I decided we wanted to focus on unique and rare muscle cars. After a lot of research we fell in love with the Ford Blue Oval Aero Cars. These were only built in 1969 and and aerodynamics became an important part of winning races. The only purpose of these limited production cars was to win NASCAR races using the Boss 429 and 427 power plants complimented with a special, wind cheating, aerodynamic body. The Ford Talladega and Mercury Cyclone Spoiler II are terrific and historic cars. This site is devoted to these car and their owners past and present. We provide an Online Registry for recording the long term history and ownership of every remaining Talladega, Spoiler and Spoiler II.

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  1. Richard,
    I have never seen the “Paisley” print ones but I have seen in a 1970 Maverick a set of Black and White one’s Black rubber,White GT 40 and GT on the lower edge spelled out in large letters. This was just a bench seat, auto, 6 popper car…. I asked the Lady if she would trade the mat’s for a New set as they
    showed some ware ….she told me NO as the dealership had given them to her when she bought the car NEW ! So I know they were a over the parts counter item. Later I try-ed to trace the car down as I was told the lady sold the car, it was long gone . Some time latter I saw a set of Black and white one’s on e-bay for sale. They were stated too be a over the parts counter item sold in Ford Dealerships from Ford as to their wins and Manufacturers Championship in the late 60’s. They sold for silly money…. a lot!
    I have never found a ad for them so they have to be very rare.

    Rick O

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