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Ford Better Ideas; 1969

The Going Thing

Remember when Ford had “Better Ideas” and was the Going Thing?

Winning on Sunday and selling on Monday was the reason Ford/Mercury was racing. Without NASCAR racing, we would not have the 1969 Ford Talladega and Mercury Cyclone Spoiler II cars. What was it like back in 1969? What exactly was the “Better Idea” and what is a “Going Thing”?

To the best of my knowledge, there was never a TV commercial or printed advertisement featuring either of the Blue Oval Aero Cars. The late 60s and early 70s were a very different time in America. There were grungy hippies, but there were also classy GO-Go Girls. There were Vietnam Vets returning home who were not well, but there were also teen agers and your adults driving muscle cars, drag racing and cruising down main street.

TV featured Laugh In and The Smothers Brothers among others, which were changing the way we acted and thought. One of the most lasting events of the time was the birth of the muscle car. Today, individuals not even born at the time lust after those first ever cars directed and marketed to the Baby Boomer generation. Those original muscle car buyers are now Senior Citizens with their children and grandchildren now lusting after those same cars.

Here is a one minute TV commercial that convinced many of those original buyers they needed to head down to the Ford dealer and be cool! Maybe you don’t remember or you weren’t even born yet when this commercial played on TV. Which ever, I hope it helps explain what part of the car culture was like in 1969.

If you were driving a Mercury in 1969 you might have been “Leading the Way”!


Some of my first and strongest memories from my childhood relate to cars. I still remember when things happened based on what car I was driving at the time. I grew up and lived in Iowa for nearly 40 years before moving to Southern California and now live in Tennessee. I was a Corvette fanatic for years but then re-discovered vintage American Muscle. My wife, Katrina, and I decided we wanted to focus on unique and rare muscle cars. After a lot of research we fell in love with the Ford Blue Oval Aero Cars. These were only built in 1969 and and aerodynamics became an important part of winning races. The only purpose of these limited production cars was to win NASCAR races using the Boss 429 and 427 power plants complimented with a special, wind cheating, aerodynamic body. The Ford Talladega and Mercury Cyclone Spoiler II are terrific and historic cars. This site is devoted to these car and their owners past and present. We provide an Online Registry for recording the long term history and ownership of every remaining Talladega, Spoiler and Spoiler II.

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